Privacy policy
PRIVACY POLICY
This Privacy Policy outlines how your personal information is collected, utilized, and shared when you visit or make a purchase from www.layerscake.com (the “Site”).
Personal information we collect:
When you visit the Site, certain information about your device is automatically collected, including details about your web browser, IP address, time zone, and some of the cookies installed on your device. Additionally, as you navigate the Site, information is gathered regarding the specific web pages or products you view, as well as the websites or search terms that directed you to the Site. This automatically collected information is referred to as “Device Information.”
We collect Device Information through various technologies:
Cookies: Data files placed on your device or computer, often containing an anonymous unique identifier. For more details about cookies and how to disable them, visit http://www.allaboutcookies.org.
Log files: Track actions on the Site, collecting data such as your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
Web beacons, tags, and pixels: Electronic files used to record information about your Site browsing.
Additionally, when you make a purchase or attempt to do so through the Site, certain information is collected, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. This information is referred to as “Order Information.”
We also utilize chat software that tracks your page views on our site and may request your email address for communication after you leave our site.
When we mention “Personal Information” in this Privacy Policy, we are referring to both Device Information and Order Information.
How do we use your personal information?
We use the Order Information we collect primarily to fulfill orders placed through the Site, including processing payment information, arranging shipping, and providing invoices and order confirmations. Furthermore, we use this Order Information to:
- Communicate with you.
- Screen orders for potential risk or fraud.
- Provide information or advertising related to our products or services in line with your preferences.
- The Device Information we collect helps screen for potential risk and fraud (particularly your IP address) and is used more broadly to enhance and optimize our Site. This includes generating analytics about how customers browse and interact with the Site and assessing the success of our marketing and advertising efforts.
Sharing your personal Information:
We share your Personal Information with third parties to assist in using your Personal Information, as described above. For instance, we use Shopify to power our online store, and you can learn more about how Shopify handles your Personal Information here. We also use Google Analytics to understand how customers use the Site, and details about how Google uses your Personal Information can be found here. You can opt-out of Google Analytics here. https://tools.google.com/dlpage/gaoptout.
Finally, we may disclose your Personal Information to comply with applicable laws and regulations, respond to subpoenas, search warrants, or other lawful requests for information, or to otherwise protect our rights.
Behavioral advertising:
As previously mentioned, we use your Personal Information to provide targeted advertisements or marketing communications believed to be of interest to you. To learn more about how targeted advertising works, visit the Network Advertising Initiative’s (“NAI”) educational page here. http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt-out of targeted advertising using the following links:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
You can also opt-out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal here. http://optout.aboutads.info/.
Do not track:
Please note that we do not alter our Site’s data collection and use practices when we receive a Do Not Track signal from your browser.
Your rights:
If you are a European resident, you have the right to access the personal information we hold about you and request correction, update, or deletion of your personal information. To exercise this right, please contact us through the information provided below.
Additionally, if you are a European resident, be aware that we process your information to fulfill contracts we may have with you or for our legitimate business interests, as detailed above. Also, note that your information will be transferred outside of Europe, including to Canada and the United States.
Data retention:
When you place an order through the Site, we will retain your Order Information unless you request deletion.
Changes:
We may update this privacy policy periodically to reflect changes to our practices or for operational, legal, or regulatory reasons.
Minors:
The Site is not intended for individuals under the age of 18.
Contact us:
For more information about our privacy practices, questions, or complaints, please contact us via email at info@layerscake.com or by mail using the details provided below:
Layers Sensational Cakes
9 Soledad Drive
Monterey, California 93940